Characteristics of the media facade

- Jul 21, 2019-

The media facade is not a simple facade + a large screen. It has experienced the initial confusion. Under the joint effect of technological innovation, design and artistic concepts, the media facade has gradually defined its own characteristics, which can be summarized as: coupling with architecture. Sex, the artistic expression of content, and the interactivity of people.

media facade lighting 1

The LED light source is small in size and easy to hide, which makes the light source no longer an add-on that is exposed outside the building body. At present, the light source and the building body in the media facade system are increasingly highly coupled, no longer separate from the building, but have become part of the building or building facade material.


The way media content is expressed is to distinguish it from the big features of advertising large screens or light boxes. Today, most designers agree that the media facade should be a means of architectural lighting with both artistic expression and media communication, and in most cases should be based on artistic expression. Reflecting on the technical aspects, the resolution of the image information is not excessively pursued, and the image is not too conspicuous. The light pixel unit can be much thinner than the large screen.

media facade lighting

In recent years, with the advancement of consciousness and technology, in some media facade projects, there have even been attempts by the public to send relevant personal information to the control terminal via mobile phone or the Internet, and then reflected in the display content of the media facade. 


In China, there have also been some media façades with public participation. For example, the Water Cube Facade Lighting Reconstruction Project completed two years ago, we try to obtain public sentiment from Weibo information and reflect it in the facade lighting effect.


(this info from sohu)